5 Questions With Peloton Advantage
Peloton Advantage is a medical communications firm specializing in strategic publication planning and associated content development for medical education programs. They support US and global accounts for large and small pharmaceutical, biotechnology, and medical device companies.
Carolyn Clark, President, and Mike McLaughlin, MD, Chief Scientific Officer, met while working together at Cardinal Health (formerly Boron, LePore & Associates, Inc.) before starting their own company. Four of the original nine employees are still with the organization close to 13 years later. tealbook caught up with Carolyn and Mike to hear about their values, what sets them apart and where they hope to see Peloton Advantage head in the future.
1. What is unique about Peloton Advantage as a communications company?
True to our mission, we are committed to providing superior-quality strategic publication planning, content development, highly creative solutions, and project management support, allowing our pharmaceutical and biotechnology clients to positively impact the healthcare market and patient treatment. When we set out to create a communications company, we wanted to attract and retain the best in the business. We know how important our role is in supporting our clients; therefore, we wanted to ensure the highest level of service and quality in everything we do.
2. What are some of the core values that guide the work done at Peloton Advantage?
Teamwork. Peloton is a cycling term referring to a group of riders who work together as a unit, moving more efficiently by capitalizing on speed and strength exceeding those of its individual riders. These benefits come through the strategic interaction and teamwork of the group as it strives toward a common goal. Each individual effort, once integrated into the streamlined motion of the peloton, produces a distinct winning advantage. We work as a team on everything we do. It is never just a writer, an editor, a medical director, or an account director that delivers a project to our clients—it is the collaboration of the whole team that allows us to succeed.
3. What kinds of strategies or practices do you use to stay current in your therapeutic areas of expertise?
Our teams are at the forefront of their respective therapeutic areas. They regularly interface with leading experts and are continuously assessing emerging scientific literature and news alerts in order to stay current. Through such information, they keep our clients apprised of changes that could impact treatment practices and improve patient outcomes. They attend industry meetings and medical congresses and share information on new products, disease states, and implications for health economics and outcomes research that will help shape their product’s communication goals.
4. How do you promote creativity within the business?
Communicating scientific and medical information not only involves the rigor of developing accurate scientific content, but also the form and finesse of delivering a visually engaging final product. From creative conceptualization for advisory board meetings, aesthetically pleasing medical figures and illustrations, stylized PowerPoint presentations, to engaging scientific poster layouts, our creative team continues to provide a fresh “look and feel” to various projects.
We are constantly evaluating new ways to incorporate cutting-edge creative design and emerging technologies into the realm of medical communications. Over the last few years, we have invested in the expansion of our Creative Services department to meet the needs of our clients and the industry as a whole. Last year we organized an internal task force to research the growing digital offerings at publishers and congresses to determine additional products and services to offer our clients. We have applied this additional knowledge through innovative projects such as augmented-reality applications while beta testing virtual-reality and other interactive platforms at industry meetings and with our clients.
5. Where do you hope to see the company going in the next five years?
There is so much opportunity in our industry, and we seek to build our business to fully support the needs of our Medical Affairs partners. We have added staff in HEOR and are looking to build on our digital capabilities. We are also expanding our office space in Parsippany to support our ongoing growth and have plans to extend our presence in the Boston/Cambridge area in 2018.
This interview has been edited and condensed.