The Power of Peer Endorsements

When I initiate a supplier search for a client, I always start by asking internally if members of the client’s team can recommend suppliers that should be included in the search. There is a wealth of internal knowledge that is often not leveraged. Internal recommendations should always be included and prioritized. Next, I reach out […]

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Strategic suppliers show and (don’t just) tell

One of my LinkedIn connections recently shared an article about strategic thinking and what that really means for marketers. It is a great piece, which got me thinking about strategic suppliers. (Check it out by following the link below.) I often sit through presentations from suppliers that spend a lot of their presentation time telling […]

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Six lessons from tealbook’s first six months

Six months ago, we launched an idea that we believe will change the way clients manage, find and connect with suppliers. An idea that would allow clients to quickly find and validate suppliers with greater insight and perspective from their industry peers. A tool that simplifies the RFP process so that both sides of the […]

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Global Healthcare Communications Network – Indigenus

In our second supplier series, I’m pleased to introduce Indigenus, a global healthcare communications network dedicated to helping clients grow their brands. Indigenus has an innovative and unique multi-local model that drives topline growth across brand portfolios through creativity and innovation, and improves the bottom line through a breakthrough business model. They offer full-service capabilities, are […]

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